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SEO means to create websites that are friendly to search engines. It increases website traffic. It makes it easy for customers to find your site from the millions available. The algorithm of search engines keeps on changing and so SEO tactics must also be changed accordingly. Here are four modern SEO tactics that you should use on your website.
Design a friendly website
You must have interactive functions in your website. Your website must be aesthetic and easy to navigate. It must also be responsive so that you can view it from any devices.
Content is a very important aspect of SEO. Now you don’t need to repeat keyword phrases in your article. All you need to do is choose a nice topic and write it in your style. You should write briefly. This will let the customers grab the concept easily. You should use a powerful headline at the top of your page and write it in small paragraphs so that you don’t get bored reading a long paragraph.
Previously, it was necessary to have links to your website on other authoritative websites. Search engines liked other people talking about your website. But now this concept has changed due to increased number of spamming links. Now you will be punished by Google for creating these links. You need to spend a lot of time creating natural links. If you have good quality content, then other sites will link to your site naturally.
Promote your site on social networks
Promoting your website on social networks can positively affect the ranking of your site. The number of people who follow you on your social network will correlate with the website’s ranking. So, if you have more likes on Facebook, for example, you will have a higher rank on search engine results pages.
You should always follow the SEO trend. You must constantly keep an eye on how the Google’s algorithm is changing and accommodate new tactics to rank your site higher on search engine results pages.